We get tons of press releases. A lot of times they are fantastically humorous and/or outrageous. We’ve decided to share some of our favorites with you, unedited, in our new section called: “…and in Other News.”
…and in Other News:
JASON MARKK AND DJ VICE TO RELEASE LIMITED EDITION “JET SET” TRAVEL SHOE CLEANING KIT
LOS ANGELES, CA (February 13, 2012) – Premium Shoe Cleaner manufacturer, Jason Markk, collaborates with world famous DJ/Producer/Sneaker lover/CRSVR Co-owner, Vice, to create a limited edition travel shoe cleaning kit.
“The theme of the project revolved around travel and Vice’s jet set lifestyle”, says Jason. “Being a world-renowned DJ/Producer, it is not unusual for Vice to be on a plane 4-5 days out of the week. We wanted to incorporate the travel/jet set theme not only aesthetically, but making certain the kit was functional from a travel standpoint as well.”
Contents of the kit include 2 oz. Premium Shoe Cleaner (carry-on friendly), mini versions of both Standard & Premium wood cleaning brushes and come housed in the classic hardshell DJ needle case. Each kit is individually numbered and comes complete with illustrated instructions. Only 380 pieces were created.
The Jason Markk x Vice “Jet Set Kit” releases on Valentines Day, 2/14, in Las Vegas and will retail for $35/kit. The release party, “Love Your Shoes”, hosted by CRSVR (located inside The Cosmopolitan), takes place from 8-10 pm.
Additional availability includes the JM online shop, Colette (Paris) and Reed Space (NY).
About Jason Markk
Jason Markk makes premium goods and accessories for the shoe market. Their goal is to fulfill the needs and wants of today’s shoe consumer by offering innovative, high-quality products and accessories. Their mission is to become the most widely recognized and trusted shoe product and accessory brand in the world.
Jason Markk Premium Shoe Cleaning Solution does not contain any harsh chemicals or abrasives, is 98.3% natural, is safe to use on all materials, and is completely biodegradable so it’s easy on the environment.
Genre-defying Vice has decades of hands-on experience and is now considered one of the preeminent club DJs on earth. He bought his first turntables at the age of 12 and the investment has clearly paid off. Vice now finds himself spinning in cities like Shanghai, London, and Tokyo when he isn’t moving the crowd in Las Vegas ultra-clubs Tao, Lavo and Marquee. A man of many talents, Vice is the owner of the highly successfully sneaker boutique chain CRSVR, and artists like Lady Gaga, Black Eyed Peas, and Timbaland have requested his club-sound expertise in the studio.